Three AI co-pilots
for your service business.
One platform.
Raftel gives UAE service businesses three AI specialists trained on your business — one runs your customer WhatsApp, one watches your operations all day, one coaches you on growth. Set up in a week. Owner-in-the-loop, never autonomous.
You shouldn't have to be
the WhatsApp answerer
and the business owner.
Most UAE service businesses are run from one phone. The owner answers every booking, every "are you open today?", chases every late payment, and figures out strategy at midnight. Raftel gives that owner three AI specialists to delegate to.
The same questions, all day
"Are you open today?" "How much for X?" "Where are you?" — answered manually, fifty times a day.
Bookings lost in the thread
An appointment for Tuesday at four lives in six messages and a voice note. No calendar. No record. Hope you remember.
No-shows are invisible
You only notice the empty Saturday morning. Nobody reminded the customer. Nobody asked them why they didn't come back.
Three AI co-pilots,
one platform.
Raftel isn't a chatbot. It's three specialists, each with a job, working under you. They share context with each other, they read your data, and they're trained on your business — not a generic template.
Rafaels
Customer-facing AI bots that handle the inbound. They book appointments, send reminders, answer FAQs, follow up after the visit, and recover no-shows — all in your business's voice.
- Books, confirms, reschedules direct from WhatsApp
- Trained on your services, prices, hours, policies
- Speaks Arabic and English natively
- One-tap takeover when a human is needed
- Multi-channel: WhatsApp, Telegram, web widget
Rafael Prime
Your operations chief of staff. Reads every conversation, every KPI, every invoice, every booking — and tells you what's stuck, what's slipping, and what to do today. Lives in your Telegram.
- Daily morning briefing of what to focus on
- Catches no-shows, late invoices, broken bookings
- Friday weekly reflection — what worked, what didn't
- Ask anything in plain English: "what's happening?"
- Reads your Obsidian vault if you keep one
Growth
Your strategy partner. Trained on the playbooks every founder reads — Lean Startup, $100M Offers, Mom Test, Crossing the Chasm, Traction, Blue Ocean. Answers yes/no decisions with rationale. Breaks big goals into one next step.
- "Should I raise prices 25%?" — verdict + reason
- Big goal? Returns ONE next step, not a 10-page plan
- Tracks vision, current phase, active objectives
- Friday retro + win/loss log
- Grounded in 20+ growth-playbook frameworks
A whole operating system
for your service business.
Beyond the three AI co-pilots, Raftel ships with the operational tooling a service business actually needs — bookings, billing, marketing, analytics. Built into one dashboard.
Live owner inbox
Every conversation, in real time. Take over with one tap. Pause the bot for any customer.
Bookings & calendar
Every appointment lands in a real calendar. Syncs with Google Calendar. Reminders sent automatically.
Invoicing & payments
Send AED invoices direct from WhatsApp. Track paid / unpaid. Automatic dunning reminders.
Outreach engine
Rebooking after a visit. Winback for lapsed customers. CSAT after delivery. Frequency-capped, opt-out aware.
Knowledge base
Drop your services, prices, FAQs, policies. The bots use it as the single source of truth — never hallucinate prices.
KPI dashboard
Daily snapshots of bookings, revenue, no-shows, conversion. Weekly trends. WoW deltas. No spreadsheets.
Bilingual, by default
Customer-facing bots speak Arabic and English natively. Switches based on what the customer messages in.
Owner-in-the-loop
Bots never act autonomously on sensitive things. Refunds, escalations, custom requests — always confirmed with you first.
Meta Ads integration
Conversion attribution: which ads turned into actual bookings, not just clicks. Daily sync from Meta Business.
From sign-up to live
in under a week.
One 45-minute call
You walk us through how your business actually works — services, prices, hours, the questions you answer most. We set up your Rafael while you talk.
Live on your WhatsApp
Your existing WhatsApp Business number, or a new one we provision. Your Rafael handles the inbound. You watch the inbox in your dashboard.
You stay in control
Owner-in-the-loop, never autonomous. Take over with one tap. Rafael Prime tells you what needs your attention before you wake up.
Simple plans, AED-priced.
Founding cohort discounts.
All plans include the full platform — three AI co-pilots, owner inbox, bookings, invoicing, KPI dashboard. Tiers differ in scale and support. No setup fee in the founding cohort.
- 1 customer-facing Rafael bot
- WhatsApp Business API channel
- Up to 1,000 conversations / month
- Rafael Prime ops co-pilot
- Growth strategy bot (web)
- Owner inbox + 1-tap takeover
- Bookings + calendar integration
- KPI dashboard + daily snapshots
- Email support, 24h response
- Everything in Pilot, plus:
- Up to 5,000 conversations / month
- Multi-channel: WhatsApp + Telegram + web widget
- Outreach engine — rebooking, winback, CSAT
- Invoicing + dunning reminders
- Meta Ads conversion attribution
- Custom bot voice tuning
- Knowledge-base sync from Google Drive
- Priority WhatsApp support, 4h response
- Everything in Operator, plus:
- Multi-location dashboard (up to 5 locations)
- Per-location KPIs + roll-ups
- Unlimited conversations
- Dedicated success manager
- Custom integrations (POS, ERP, accounting)
- White-glove onboarding for your team
- API + webhook access
- Same-day support, dedicated Slack channel
All prices are in AED, exclusive of 5% VAT. WhatsApp Business API conversation fees are billed at cost (~AED 0.20 / conversation, no markup). Cancel anytime — month-to-month, no annual lock-in.
Service businesses
that live on WhatsApp.
If most of your customer relationships happen in chat, Raftel's for you. If they happen in email or a web portal — probably not.
I stopped having my phone next to me at dinner. The bot answers the easy stuff, the dashboard tells me what actually needs me. First time in three years I'm not on call 24/7.
Things owners ask
before they sign up.
What does "founding cohort" actually mean?
The first 25 businesses to onboard get 50% off all plans for the first 6 months, locked-in pricing for life (we won't raise it on you), direct access to the founding team, and influence on what we build next. After 25 spots, founding pricing closes.
What does the AED 1,499–4,999 actually pay for?
The full Raftel platform — three AI co-pilots, owner dashboard, bookings, invoicing, KPI tracking, outreach engine, knowledge base, and ongoing support. WhatsApp Business API conversation fees (set by Meta) are passed through at cost — typically AED 0.20 per 24-hour conversation window, billed monthly with no markup.
Is my customer data safe?
Your tenant data is fully isolated — your customers' chats and bookings never mix with another business's. We don't sell data, we don't train models on your conversations, and you can export everything any time. Hosted in UAE-region infrastructure.
Does Raftel replace me or my staff?
No. Raftel is owner-in-the-loop by design — the bot handles the repetitive 80%, you handle the 20% that needs a human. Most operators find they finally have time to do the work that grows the business instead of answering "are you open?" fifty times a day.
What if a customer wants to talk to a human?
Every conversation has a one-tap takeover. Your Rafael also escalates anything sensitive automatically — angry customer, complex situation, request it can't confidently handle. You'll never miss a moment that needed you.
How is this different from a normal WhatsApp chatbot?
A chatbot is a script. Raftel is a system: a customer-facing AI trained on your business, an ops AI that watches everything happening across your business and reports back, and a strategy AI that helps you decide what to do next. Three jobs, one platform, not a flowchart.
Does it work in Arabic?
Yes — your Rafael handles Arabic and English customers natively, switching based on what each customer messages in. The owner dashboard is in English for v1; Arabic dashboard support is on the roadmap for Q3.
Can I cancel anytime?
Yes. Month-to-month, no annual lock-in. You own your data — full export available at any time. We bill on the 1st of each month; cancel before the 1st and you won't be charged for the next month.
Do I need a WhatsApp Business API account?
If you don't have one, we'll set it up for you during onboarding — included free in all plans. If you already have a WABA via another provider, we can migrate it. Takes 2-3 business days for Meta verification either way.
What integrations do you support?
Out of the box: Google Calendar, WhatsApp Business API, Telegram, Meta Ads. On the Operator plan: knowledge sync from Google Drive. On Scale: custom API/webhook integrations with your POS, ERP, or accounting (Zoho, Xero, QuickBooks). If you need something specific, ask us — we ship integrations weekly.
Claim your founding spot
Three fields. One minute. We'll WhatsApp you within a day with founding-cohort pricing and a 30-min walkthrough.
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You're on the list.
We'll WhatsApp you within a day with founding-cohort pricing. Keep an eye on your phone.